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SkillCort

Brand & Media Kit

The SkillCort brand, documented

Everything you need to represent SkillCort accurately — logo usage, colors, typography, and the visual language that keeps the brand calm, minimal, and credible.

Logo

The symbol is a focus mark — four viewfinder corners bracketing a single Electric Blue node: bring one skill into focus and measure it. The corner strokes inherit the surrounding text color, so the mark reads on light and dark surfaces; only the node carries the accent. It pairs with the SkillCort wordmark in a clean sans-serif. It is a measurement mark, not a brain or a robot.

SkillCort
primary lockup
symbol · on dark

  • Primary lockup

    Horizontal symbol + SkillCort wordmark. Use the secondary symbol-only mark for app icons, favicons, and small surfaces.

  • Clear space

    Keep clear space of at least 1.5× the symbol's stroke weight on all sides. No text, icon, image, or edge enters that area.

  • Minimum size

    Digital horizontal logo: min 120px wide. Digital symbol: min 24px. Print logo: min 25mm. Print symbol: min 8mm.

  • Approved versions

    Corners in black on light backgrounds; corners in white on dark backgrounds; the node stays Electric Blue in both. Use the symbol alone for app icons, favicons, and small UI surfaces.

  • Don't

    No stretching or squeezing, no shadow / bevel / glow / outline, no recoloring the node away from Electric Blue, no redrawing the corners, and no low-contrast or cluttered backgrounds.

Color

A controlled palette built for trust, clarity, and a premium technology feel. Neutrals carry the work; blue is a restrained signal accent for active states and CTAs only.

  • SkillCort Black

    #0F1115

    Primary

    Logo, headings, primary text emphasis

  • Soft Graphite

    #3A4048

    Secondary

    Secondary text and interface surfaces

  • Cloud White

    #F7F8FA

    Light base

    Backgrounds and document base

  • Mist Gray

    #DDE2E8

    Neutral

    Dividers, grids, cards, quiet borders

  • Signal Blue

    #9FD6FF

    Accent

    Focus states, faint traces, fine accents

  • Electric Blue

    #4AA8FF

    Accent dark

    Active UI states and CTA accents

Recommended usage ratio

  • 75% light neutrals
  • 20% black / graphite
  • 5% blue accent

Typography

A modern sans-serif system for clarity and professional credibility — Inter, Söhne, or an equivalent. This site currently ships Geist. Avoid overly rounded consumer fonts, decorative display faces, and ultra-futuristic typefaces.

LevelSizeWeightUsage
H140–56pxSemiBold / BoldHero and primary section headlines
H228–36pxSemiBoldPage sections and landing modules
H320–24pxMedium / SemiBoldCards, sub-sections, product panels
Body Large18pxRegularOpening paragraphs and short intros
Body14–16pxRegularStandard product and document text
Caption12–13pxRegular / MediumMetadata, notes, labels, captions

Visual language

Minimal, architectural, and lightly surreal — wide negative space and a monochrome base with faint blue signal lines. Use geometric metaphors like loops, gates, platforms, and paths to represent the flow from skill to evidence to decision.

Do

  • Keep layouts clean, spacious, and calm
  • Use blue sparingly as a signal accent
  • Show evidence and decision flow with minimal geometry
  • Default the logo to black or white
  • Hold a serious, enterprise-grade tone

Don’t

  • Use AI faces, robots, or generic stock people
  • Lean on heavy cyberpunk neon aesthetics
  • Overload scenes with floating dashboards
  • Use literal brain or neural-network illustrations
  • Turn the brand into a generic HR-tech template

Voice & tone

The product turns skill into evidence and evidence into decisions. The voice makes the same promise in prose: every sentence can be checked against something real — on the site, in the product, and in front of candidates.

  • Claim only what we can show

    Every number is a real number; every case is a real case. If the evidence isn't there yet, the sentence changes — it doesn't get rounder. A qualitative claim stays qualitative; we never invent precision to look established.

  • Describe the work, not the category

    We sell observed behavior, so we write in observed behavior: what the product does, step by step, in plain verbs. Category words — platform, solution, intelligence — carry no evidence. Concrete beats impressive.

  • Clarity is the deliverable

    The product exists to make hard decisions legible. Prose that needs a second read is a product defect. Short sentences, one idea each. If a simpler word exists, use it.

  • Precise

    not pedantic

    Exact terms where exactness matters; plain language everywhere else. Define a term once, then trust the reader.

  • Calm

    not cold

    Assessment is high-stakes for everyone in it. We never manufacture urgency, and we never forget a person is reading.

  • Confident

    not promotional

    Confidence comes from being checkable, not loud. No exclamation points, no superlatives, no “revolutionary.”

  • Honest about limits

    not hedging

    A feature that is rolling out says so. A capped analysis discloses its coverage. Stating a limit plainly is a strength move, not an apology.

  • AI supports the decision. People make it.

    Humans are always the subject of decision verbs. AI flags, summarizes, drafts, and suggests — it never selects, rejects, or decides. Write the agency correctly in every surface, including UI microcopy.

  • Evidence words are earned, not decorative.

    Validated, normed, certified, benchmarked, predictive — claims with a legal and scientific weight class. None of them appears until the evidence base behind it exists and is documented. The approved register is “expert-reviewed,” with limits shown.

  • No fabricated proof. Ever.

    No invented metrics, customer counts, testimonials, or case studies — in marketing, decks, or proposals. If an illustration is fictional, it is labeled as fictional. A result is one signal within a structured process with human review, never a verdict.

Reach for

  • evidence · signal · review · work sample · decision file
  • observed · documented · reviewable
  • expert-reviewed — with limits shown
  • proportionate — for integrity features
  • plain verbs: shows, records, flags, drafts

Leave out

  • revolutionary · game-changing · cutting-edge
  • AI-powered magic · superhuman · instantly
  • seamless · frictionless · best-in-class
  • cheat-proof · foolproof · guaranteed
  • exclamation points and emoji in product copy

  • Instead of

    “Our revolutionary AI instantly identifies your best candidates!”

    Write

    “Candidates complete real work samples. AI drafts the evidence summary; your team compares candidates and decides.”

    Correct agency, concrete mechanism, no superlatives.

  • Instead of

    “100% cheat-proof proctoring keeps your assessments secure.”

    Write

    “Proportionate integrity signals — logged, timestamped, and reviewable. The system surfaces evidence; a reviewer weighs it.”

    No absolute guarantee, no verdict language; matches how the product actually works.

  • Instead of

    “Oops! Something went wrong. Please try again later.”

    Write

    “The import couldn't be completed. No questions were added. Try again, or contact support with the reference below.”

    States the outcome, the resulting state, and the next step. Nothing else.

Downloads

The current marks and color tokens, ready to use. Need a format that isn't here — EPS, a one-page brand PDF, or the wordmark outlined? Ask us and we'll send it over.

Need something else?

For press assets, interviews, or brand questions, reach out — we're happy to help you represent SkillCort accurately.

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